Title: Analysis of Vogard Chronozoner
Table of Contents | Pages |
Section 1 Summary | 2 |
Section 2 Introduction | 3 |
Section 3 Situation Analysis | 4 |
3.1 PESTEL Analysis | 4 |
3.2 SWOT Analysis | 9 |
3.3 Differential advantage/ Competitive edge (USP) | 10 |
Section 4 Recommendations | 11 |
4.1 Segmentation Targeting & Positioning (STP) | 11 |
4.2 Marketing objectives and goals (SMART) | 12 |
4.3 Marketing strategies and programmes (4P’s) | 13 |
Section 5 Conclusion | 15 |
Section 6 Bibliography | 16 |
Section 1 Summary
This report will Investigate and evaluate the marketing strategy of Vogard Chronozoner, a chronograph with instant time-zone changing. According to Dwyer & Tanner (2002:p169), they argue that the primary purpose TBC….
Section 2 Introduction
VOGARD was founded by Michael Vogt in 2002. In 1999, Michael Vogt became an entrepreneur and joined the Internet start-up Aseantic as a partner. The sale of his shares some time later enabled him to turn his vision of VOGARD and the “best traveler’s watch ever” into reality. Michael is a member of the OSEC expert TBC….
The VOGARD watch collection was targeted for people who make their own decisions, go where and when they want to, and live life on their own terms. VOGARD watch keeps their customer in touch with the rhythm of every part of the world (VOGARD).
This report will provide a TBC….
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Section 3 Situation Analysis
3.1 PESTEL Analysis
As Kotler & Keller (2006) suggest, a useful framework for performing a situation analysis is the PESTEL analysis which cover the political, economical, social, technological, environment and legal factors will TBC….
Political Factor
Firstly, a number of aspects such as the political system, government activities and others which consist in the political environment clearly impinge on business activity (Worthington & Britton, 2006). Besides, political factors also have to do with the stability of the government in a particular country a company TBC….
Economic Factor
Swiss watch exports endured a difficult year in 2009. The world economic crisis caused a slump in demand that the sector was unable to shrug off. After five consecutive years of strong growth and a contraction which began in the TBC….
VOGARD’s operation will be affected by the efficiency of financial markets and poor financial condition of the market will lead to decrease in business opportunity. When the economy is not performing well, TBC….
Socio-cultural Factor
Both demand and supply are influenced by social and cultural factors. Social factors also deal with the needs of the people in the certain market a company may find itself in. The company has to use all necessary marketing strategies in order to satisfy the wants of this particular society. The market in developed countries such as USA , Europe, UK , China
Technological Factor
Technology is both an input and an output of organizations as well as being an environmental influence on the nature of business (Johnson et al, 2005). For example, The Vogard Chronozoner collection presents TBC….
Environment Factor
Changes in the external environment will directly affect the selling of Vogard Chronozoner collection. For example, if any natural disasters happen such as volcano eruption in Iceland that affect air transportation (Washington Post, 2010), it will affect the exporting and delivery process of Vogard TBC….
Legal Factor
Regulation and legal system can be a potential disadvantages for VOGARD if they are unfamiliar with the legal environment in various countries. More on legal perspective, governments can also influence TBC….
