Introduction
Corporate social responsibility has always been viewed as a salient topic in management which has drawn tremendous interest from researchers and luminaries alike. The fact that the corporate world has given its endorsement of corporate social responsibility categorizing it as a ‘must have’ for any organization to succeed, has raised eyebrows across the industry. This is due to the fact that fulfilling ones corporate social responsibility comes with a price tag.
What is this ‘corporate social responsibility’ that academic luminaries have been preaching on all this while? It is the company taking action TBC….
Plenty of research work has been conducted in this area particularly in proving the benefits that a company can reap from fulfilling its corporate social responsibilities. Most of these studies concentrated on proving that there are benefits attached to the act of fulfilling ones corporate social responsibilities. As most companies are profit driven, the carrot in this exercise is definitely spelling out how this costly act can help the company maximize its profit. TBC….
The developments of the discussions
There have standing issues and concerns over the nature of companies’ responsibilities to society. Nonetheless, what exactly is a socially responsible behaviour? This discussion looks into the definitions of corporate social responsibility from both practice and the literature and looks at previous work to explain why such behaviour takes place.
There is an increasing focus by firms on examining their social responsibilities. For example, Business in the Community published Winning with Integrity in November 2000. TBC….
