Coursework: Assignment Question ( Marketing Plan)
Tips: Assignment Structure
1) Company background
2) Summary of past financial performance
3) Situation Analysis
-PEST
-SWOT
-Competitors
-Customers
4) Marketing Analysis
5) Product Analysis
6) Marketing Objective (100% growth)
7) STP (segmentation, target market , positioning)
8) Marketing Mix
9) Strategy Formulation ( Porter’s Generic)
10) Implementation
11) Control
12) Contigency Plan
- Minimum 20 references from Journals or Books excluding internet resources.
