You are required to submit a report for a case-study organization outlining a proposed e-marketing strategy for that organization. The report is addressed to the owners of the organization and you are to write it as if you are a consultant engaged to develop the report. You should use recognized theories and models to support your recommendations. The report (in management-report format) should identify and critically analyse the fundamental issues related to e-marketing strategy and show clear evidence of synthesis and evaluation of the subject in the recommendations given to the organization.
CASE STUDY: THE RESTAURANT
Musa was born and raised in Kuala Lumpur
The location has been selected and the building is currently under-going repairs and renovation and should be ready for customers in three months time. The site is in a convenient prime location in the centre of Kuala Lumpur
Musa will act as head chef, and he has recruited two other chefs with international reputations to act as his assistants and to cook when he is not available. His wife Aisyah, who has an MBA and has held senior management positions in several blue-chip companies, will be his business partner and will take an active role in the running of the restaurant. Such is Musa’s devotion to his home-city that he intends to operate a foundation scheme that will provide training positions for ten young people from under-privileged background every year.
Musa and Aisyah have decided the venture will be called simply- The restaurant.
Aisyah will handle the local advertising and promotion, but she has no experience of using any aspect of the Internet as part of her marketing strategy. To date no marketing – off- or online- has been undertaken.
*Note that for this assessment, the opening date is three months from the assignment’s submission date.
3000 words
